This supplemental notice forms part of, supplements, and amends (as applicable) our Privacy Notice.
We will update this list if we work with new business partners that allow you to make choices about how your information is collected. Because business partners and technologies may change, this list may be updated over time and may not always reflect our current partners.
Please review the published privacy policies of the third-party tracking technologies for more information about their privacy practices.
Third Party Tracking Technologies:
Public-facing website
Adobe / AddThis
Carrot’s application used to support personalization, audience insight, and activation for visitors to Carrot’s public-facing website.
Public-facing website
ConvertAB
Carrot’s A/B testing platform used to test and improve Carrot’s public-facing website.
Member Application
Datadog
Carrot’s performance-monitoring platform used to support metrics visualization and troubleshooting for Carrot’s engineering team.
Public-facing website
Demandbase
Carrot’s application supporting customer and prospect marketing, advertising, and sales intelligence.
Member Application
Domo
Carrot’s data-visualization platform used to build reporting dashboards and generate data-based insight.
Public-facing website
Google Analytics / Ads
To deliver ads to prospective Carrot Customers who visit Carrot’s public-facing website across their devices and to measure engagement with specific pages in order to assess the performance of enrollment marketing campaigns.
Public-facing website
Member Application
Heap
To capture insight into an individual’s use of and interaction with Carrot’s public-facing website and application, supporting the evaluation of product engagement, the generation of aggregated Customer reports, and troubleshooting with Carrot’s support teams.
Public-facing website
LinkedIn
To serve ads to prospective Carrot Customers who visit Carrot’s public-facing website across their devices, as well as capture metrics on their engagement with specific web pages to generate insight on the success of enrollment marketing campaigns.
Public-facing website
Liveramp
Carrot’s application used to target and measure engagement with prospective Carrot Customers.
Public-facing website
Marketo
To capture engagement from prospective and existing Customers across online and offline channels (for example, events and content downloads). Marketo also enables Carrot to score, segment, communicate with, and update data across Customer accounts and B2B records.
Public-facing website
Member Application
Matomo
To capture de-identified metrics on how prospective Carrot Members and Customers engage with Carrot’s public-facing website, supporting analysis of enrollment marketing campaigns. Matomo also captures de-identified metrics on current Carrot Members within the application to generate insight into the Member experience.
Public-facing website
Meta Pixel
To deliver ads to prospective Carrot Members and Customers who visit Carrot’s public-facing website across their devices and to measure engagement with specific pages in order to assess the performance of enrollment marketing campaigns.
Member Application
Microsoft Azure
Carrot’s cloud infrastructure platform provider that hosts the Carrot application and associated assets.
Public-facing website
MNTN
To track Customer conversions generated from television advertising impressions.
Public-facing website
New Relic
Carrot’s web-tracking and analytics platform used to monitor user interactions and software and hardware performance.
Public-facing website
Member Application
OneTrust
To support Carrot’s consent management system, which captures and honors individuals’ cookie choices and preferences.
Public-facing website
Rampmetrics
To provide visibility into how Customer marketing campaigns affect the sales pipeline by collecting de-identified Customer activity data (for example, pages visited and forms completed).
Member Application
Sentry
Carrot’s application performance-monitoring and error-tracking platform used to provide issue notifications for the Engineering team.
Member Application
Smartling
Carrot’s language translation and localization platform.
Member Application
Snowflake
Carrot’s data warehouse used to store Carrot data for analytics and reporting purposes.
Public-facing website
SoundCloud
Used to host and embed Carrot’s podcasts on the public-facing website.
Member Application
Stripe
Carrot’s payment processor for the Carrot Card, used to verify identity and process payments for Carrot without storing any credit card information on its servers.
Member Application
Sumo Logic
Carrot’s log-management platform used to monitor system health and aggregate logs for the backend of the Carrot application.
Public-facing website
UserWay
Used to support digital accessibility for visitors to Carrot’s public-facing website in alignment with Web Content Accessibility Guidelines (WCAG).
Public-facing website
Vimeo
Used for hosting and sharing video content on the public-facing website.
Public-facing website
Wistia
Used to support hosting and advanced analytics for Carrot-branded videos and podcasts.
Member Application
Zendesk
Carrot’s application for member support, sales, ticket management, and communications.
Public-facing website
ZoomInfo
Used to track prospective Customer visits and interactions on Carrot’s public-facing website.
