Fertility Benefits Buyer’s Guide

Demand for fertility benefits is growing, and so is the number of vendors promising to meet it. Knowing how to evaluate your options is what separates a benefit that performs from one that doesn't.

Carrot's fertility benefits buyer's guide gives HR and benefits leaders a practical overview of what's available, and a framework for choosing the right fit for your workforce.

Inside the guide, you'll find:

  • A breakdown of fertility benefit types, from flexible financial benefits and cycle-based offerings to traditional insurance coverage, clinical programs, and perks, plus pros and cons for each
  • The business case for fertility benefits, including the impact on retention, recruiting, healthcare costs, productivity, and inclusion
  • Key questions to ask any vendor before you buy, covering services, finances, and legal and compliance considerations

Download the guide to go into your next vendor conversation better prepared.

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Inclusive coverage for employees, easy benefits administration for you

Flexible

We’ll work with you to create the right fertility benefits plan for your business. Launch in just a few weeks or at any time of the year.

Simple

Carrot is flexible and works with your needs and budget. Simply designate funds and we’ll handle the administration. With Carrot Card, your employees can easily access funds and pay for fertility treatments and services.

Inclusive

Carrot goes beyond just fertility coverage. Employees can access services from planning, egg preservation, pregnancy, return-to-work support, parenting, surrogacy, and much more.

Learn more about the journeys Carrot supports

Woman sitting on sofa using a phone
Egg, sperm, and 
embryo freezing
Couple sitting at computer reviewing IVF journey
Assisted reproduction (IUI and IVF)
Male couple looking at phone together
Gestational surrogacy
Family sitting together
Adoption
Pregnant couple with man touching wife's stomach
Pregnancy and postpartum
Family standing together looking at a computer
Parent and return to work
Woman sitting on couch with notebook
Menopause and low testosterone

Recognized globally by leading media outlets such as:

Fierce Healthcare
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Cigna's Global Health Benefits unit taps Carrot for fertility offering
March 13, 2025
Employee Benefit News
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Expanding access to expert menopause care is essential for retention
March 13, 2025
Inc. Magazine
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Inc. Female Founders 500
March 11, 2025
View all press
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Carrot team

Attract and retain top talent

Did you know that 65% of employees are willing to switch jobs for fertility benefits? With Carrot, you can deliver a world-class fertility benefit that provides inclusive, exceptional care with global coverage.

Our members have spoken: 95% plan to stay at their company longer because their employer offers the Carrot benefit.

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